O lançamento da primeira fragrância da musa Beyonce em 2010 foi um evento esperado por vários fãs da cantora e também por perfumólatras que, curiosos, indagavam: como será a fragrancia de uma das celebridades mais rentaveis, milionárias e sensuais do show business? Após aguardar a entrada da estrela musical na indústria de perfumes de celebridades e aspirar o perfume, o evidente é sua bomba açucarada em forma de perfume, composta para aquecer a temperatura da pele e causar uma completa dor de cabeça naqueles que não toleram perfumes muito doces. Desenvolvido em um acorde inicial muito adocicado, o qual é reforçado por notas que, juntas, são igualmente calóricas como o pêssego, a baunilha, honeysuckle e amêndoa, os primeiros minutos de HEAT desafiam o nariz de qualquer adicto e leigo em perfumes, que precisam dar o tempo necessário para que a base oriental, aveludadamente cremosa ambarada amendoada demonstre a docilidade mais sutil do drydown.
A cantora e a atriz que é muito querida, bonita, talentosa e adepta de poderosas performances no palco não fez questão alguma de tornar o seu perfume mais gentil. Havia de dar um toque grandioso na fragrância com uma performática exibição ultragourmand, além disso, a sensualidade é imperativa aqui, no entanto, para que ela chegue ao perfume, é importante aguardar o desenvolvimento da fragrância na pele. Claramente, o briefing de criação foi transformar Heat em um perfume que agradasse Beyonce em primeira instância, como ela afirmou: " Esta é a minha primeira fragrância e eu quero estar segura de que a amarei para sempre". E, nessas horas, o que acontece com o nariz alheio e a harmonia nas composições da perfumaria? Talvez ela não tenha pensado nesse exagero do acorde inicial. O nariz de quem está disposto a apreciar esse perfume tem que gostar de um floral oriental vanilla, que abre notas de orquídea baunilha vermelha, neroli, magnolia, pêssego, nectar de madressilva, macaroon de amêndoa, musk cremoso, madeira leitosa de sequoia, fava tonka e âmbar, e também tem que gostar da cantora e da atriz para se dar a oportunidade de aguardar o perfume assentar na pele. Inicialmente, a fragrância é uma combinação gourmandizada de pêssego e madressilva, como beber um licor e comer bolinhos de frutas secas açucarados.É bem doce! É perceptível que houve um exagero nesse acorde inicial, que não é proveniente do trabalho dos competentes perfumistas da Givaudan, mas porque a intenção mandatória do briefing foi essa, principalmente sabendo que Beyonce acompanhou passo a passo da criação de seu perfume e que ela é muito poderosa para ser contrariada.
Se por um lado , o início do desenvolvimento é mais difícil, o perfume encontra em notas como a amêndoa, a tonka bean e o âmbar, uma combinação sedutora e palatável, quente e prazeirosa, e em sintonia com esse estilo voluptuoso de Beyonce que, conforme várias de suas entrevistas, é uma garota vulnerável e tímida, a qual, fazendo uma analogia perfumada, precisa desse calor comfortável do âmbar após sair dos palcos e permitir-se viver o anonimato de uma mulher comum. De maneira geral, a primeira fragrância de Beyoncé expressa ela mesma, uma explosão de sedução açucarada e é movida pelo espetáculo dos holofotes sobre ela, por alguns exageros de seu ego como celebridade combinam muito com a bomba adocicada que ele apresenta no início, além do mais, a campanha chegou a ser banida considerando o quão o apelo sensual era erotizado na comunicação. É claro que a fragrância poderia ser melhor na saída de notas, menos invasiva e, ainda que mantesse o oriental baunilha na sua estrutura olfativa, a sensualidade poderia vir de uma forma mais delicada como foi o lançamento da primeira fragrância de Shakira, uma composição que flerta mais carinhosamente com a feminilidade da mulher.
Avaliação
English Version
The release of the first Beyonce fragrance in 2010 was a very expected event by various singer's fans around the world and also from some perfume addcits who were much more curious about what this perfume would be: how will be the fragrance of one of the most profitable, millionaire and sensual stars in the business show? After waiting for the starting of Beyonce in the celebrity perfumes industry and sniff her fragrance, the first clear perception is to smell a sugared bomb in form of perfume, composed to warm up the skin temperature and provoke a real headache on those who easily feel annoying by a very sweet fragrance. Heat is developed in an initial very sweet accord , which is reinforced by some notes that, together, are equally "caloric and very sweet", such as peach, vanilla, honeysuckle and almond, the first minutes of Heat on skin challenge the nose of any addict or light user of perfumes, who need some time to let the perfume goes into an oriental base, which later demonstrates a better creamy ambery almondy scent, subtlely become more velvety until the drydown.
The singer and actress, who is very beloved, beautiful, talented and known by her powerful performances on stage did not intend to make her first fragrance gentler. It was needed to give to Heat a greatness touch starting a very ultragourmand performance presentation at top notes, besides, the sensuality is imperative here, however, to smell the sexy facet of this scent, the wearer has to be patient and wait the sensuality be developed on the skin, after the sugar bomb. Clearly, the creation briefing was to transform Heat in a perfume that would please Beyonce as priority, not the consumer, as she, herself, said: "This is my first fragrance and I want to be certain that I will love it forever". And, in these hours, what happens with others noses and the harmony of one fragrance composition in the perfumery? Maybe she didn't know how Heat's opening is strongly sweet, a little over sugared. Any perfume wearer that smells Heat has to be ready to appreciate this perfume patiently, has to enjoy a vanilla floral oriental, which features notes of orchid red vanilla, neroli, magnolia, peach, honeysuckle, almond macaroon, creamy musk, sequoia wood, fava tonka and amber, and also, give some credit to Beyonce' fragrance, finally, waiting the development of her perfume is key to not start complaining about it. Initially, her fragrance is a gourmandise combination of peach and honeysuckle, it is like to drink a liqueur and eat some cake of sugared dried fruits. It is very sweet! It is perceptible that it was an exaggeration in its initial accord, that it is not based on the Givaudan perfumer's work, by the way, very talented to accept this scented taste, but much more based in a briefing intention and also a celebrity scent's approval, mainly considering that Beyonce followed step by step of her perfume creation, and she commands all that has her name.
If in one hand, the start of scent development is difficult, on the other hand, later the perfume targets a good drydown. Notes of almondy, tonka bean and amber join into a seductive and delightful, warm and pleasant combination, that is very connected to the voluptuous charm of Beyonce. According to some of her interviews, she is also a shy and fragile woman, then, making a fragrant analogy, is like she needs the warm and comfort ambery scent after leaving the stages and live some common life, with no sexy poses. In a general manner, the first Beyonce fragrance expresses herself, an explosion of sugared seduction that is moved by the spectacle of lights on her, so taking into consideration some over attitudes taken by her ego as celebrity, this fragrance fits perfectly to her, besides Heat was also announced in the publicity in an over way, only remember Heat's ad campaign was labeled as "very erotic appealing" in TV spots. Of course, the fragrance should be better in its gentleness, keeping a more delicate sensuality empowering its oriental vanilla structure in an adorable way. Delicateness and sensuality is a good combination when an olfactive harmony is found . Among the last celebrity fragrances, Beyonce should have had a début fragrance as Shakira, who releases her first fragrance, whose composition flirts kindly with the woman's femininity.
English Version
The release of the first Beyonce fragrance in 2010 was a very expected event by various singer's fans around the world and also from some perfume addcits who were much more curious about what this perfume would be: how will be the fragrance of one of the most profitable, millionaire and sensual stars in the business show? After waiting for the starting of Beyonce in the celebrity perfumes industry and sniff her fragrance, the first clear perception is to smell a sugared bomb in form of perfume, composed to warm up the skin temperature and provoke a real headache on those who easily feel annoying by a very sweet fragrance. Heat is developed in an initial very sweet accord , which is reinforced by some notes that, together, are equally "caloric and very sweet", such as peach, vanilla, honeysuckle and almond, the first minutes of Heat on skin challenge the nose of any addict or light user of perfumes, who need some time to let the perfume goes into an oriental base, which later demonstrates a better creamy ambery almondy scent, subtlely become more velvety until the drydown.
The singer and actress, who is very beloved, beautiful, talented and known by her powerful performances on stage did not intend to make her first fragrance gentler. It was needed to give to Heat a greatness touch starting a very ultragourmand performance presentation at top notes, besides, the sensuality is imperative here, however, to smell the sexy facet of this scent, the wearer has to be patient and wait the sensuality be developed on the skin, after the sugar bomb. Clearly, the creation briefing was to transform Heat in a perfume that would please Beyonce as priority, not the consumer, as she, herself, said: "This is my first fragrance and I want to be certain that I will love it forever". And, in these hours, what happens with others noses and the harmony of one fragrance composition in the perfumery? Maybe she didn't know how Heat's opening is strongly sweet, a little over sugared. Any perfume wearer that smells Heat has to be ready to appreciate this perfume patiently, has to enjoy a vanilla floral oriental, which features notes of orchid red vanilla, neroli, magnolia, peach, honeysuckle, almond macaroon, creamy musk, sequoia wood, fava tonka and amber, and also, give some credit to Beyonce' fragrance, finally, waiting the development of her perfume is key to not start complaining about it. Initially, her fragrance is a gourmandise combination of peach and honeysuckle, it is like to drink a liqueur and eat some cake of sugared dried fruits. It is very sweet! It is perceptible that it was an exaggeration in its initial accord, that it is not based on the Givaudan perfumer's work, by the way, very talented to accept this scented taste, but much more based in a briefing intention and also a celebrity scent's approval, mainly considering that Beyonce followed step by step of her perfume creation, and she commands all that has her name.
If in one hand, the start of scent development is difficult, on the other hand, later the perfume targets a good drydown. Notes of almondy, tonka bean and amber join into a seductive and delightful, warm and pleasant combination, that is very connected to the voluptuous charm of Beyonce. According to some of her interviews, she is also a shy and fragile woman, then, making a fragrant analogy, is like she needs the warm and comfort ambery scent after leaving the stages and live some common life, with no sexy poses. In a general manner, the first Beyonce fragrance expresses herself, an explosion of sugared seduction that is moved by the spectacle of lights on her, so taking into consideration some over attitudes taken by her ego as celebrity, this fragrance fits perfectly to her, besides Heat was also announced in the publicity in an over way, only remember Heat's ad campaign was labeled as "very erotic appealing" in TV spots. Of course, the fragrance should be better in its gentleness, keeping a more delicate sensuality empowering its oriental vanilla structure in an adorable way. Delicateness and sensuality is a good combination when an olfactive harmony is found . Among the last celebrity fragrances, Beyonce should have had a début fragrance as Shakira, who releases her first fragrance, whose composition flirts kindly with the woman's femininity.
