Qual o real valor de um pub em uma publicidade de perfumes? Deveras são diversos se extrapolarmos o limite dos nossos próprios sonhos de consumo perfumados. Inquestionavelmente, um dos principais valores é representar a nós mesmos consumidores, criando uma imagem na qual podemos projetar o desejo de comprar e usar a fragrância, como ver no pub nosso próprio reflexo.
Mas ser pub não é tarefa fácil e nem sempre a escolha de um parece ter sido a ideal. Não basta só ser a pessoa em si. Há que ser a escolha perfeita, para o perfume perfeito para ele(a), com um cenário bem associado e bem dirigido que os liga com um plano de imagens, sons, cores, texturas que inspiram e aspiram o cheiro imaginativo antes de alcançar nossos olfatos e peles.
Mas ser pub não é tarefa fácil e nem sempre a escolha de um parece ter sido a ideal. Não basta só ser a pessoa em si. Há que ser a escolha perfeita, para o perfume perfeito para ele(a), com um cenário bem associado e bem dirigido que os liga com um plano de imagens, sons, cores, texturas que inspiram e aspiram o cheiro imaginativo antes de alcançar nossos olfatos e peles.
Pensando nas melhores conexões entre pubs e propagandas de perfumes em 2009, estes são os destaques da Retrospectiva Perfumaria 2009.
What is the real value of a pub in a perfume advertisement? There is no doubt there are many values if we go beyond the limits our own fragrant consumer dreams. One of the main values is to represent ourselves, consumers, picturing a image in which we can outline the desire of purchasing and wearing a fragrance, like to see through the pub our own reflection.
But to be a pub is not an easy task and not always the choice of one seems to have being the ideal. It is not enough just the pub by herself/himself. It is necessary to be the perfect choice for the perfect perfume which fits to her/him, with a scenery well associated and well directed that is able to connect the levels of images, sounds, colors, textures that can inspire and inhale an imaginary scent before it reaching our olfaction and skins.
What is the real value of a pub in a perfume advertisement? There is no doubt there are many values if we go beyond the limits our own fragrant consumer dreams. One of the main values is to represent ourselves, consumers, picturing a image in which we can outline the desire of purchasing and wearing a fragrance, like to see through the pub our own reflection.
But to be a pub is not an easy task and not always the choice of one seems to have being the ideal. It is not enough just the pub by herself/himself. It is necessary to be the perfect choice for the perfect perfume which fits to her/him, with a scenery well associated and well directed that is able to connect the levels of images, sounds, colors, textures that can inspire and inhale an imaginary scent before it reaching our olfaction and skins.
Thinking of the best connections between pubs and perfume advertisements in 2009, these are the highlights in the Perfumery Retrospective 2009.
Chanel nº 5 com/with Audrey Tautou
A francesa Audrey Tautou brilhou como nova face de Chanel nº 5 - o Filme ao lado de Travis Davenport em mais um encontro perfumado e romântico. Ela também representou a icônica estilista no filme Coco Antes de Chanel.
A conexão perfumada: Franceses, clássicos e inesquecíveis
The French Audrey Tautou shines as new face of Chanel n. 5 - the Film next to Travis Davenport in one more fragrant and romantic meeting. She also performed the iconic fashion designer in the movie Coco Avant Chanel.
The fragrant connection: French, classic and unforgettable
Kenzo Flower by Kenzo com/with Shu Qi e Lika Minamoto
A conexão perfumada: Franceses, clássicos e inesquecíveis
The French Audrey Tautou shines as new face of Chanel n. 5 - the Film next to Travis Davenport in one more fragrant and romantic meeting. She also performed the iconic fashion designer in the movie Coco Avant Chanel.
The fragrant connection: French, classic and unforgettable
Kenzo Flower by Kenzo com/with Shu Qi e Lika Minamoto
A exótica e oriental beleza de Shu Qi e Liza Minamoto e a cool e colorida propaganda de Flower by Kenzo com flores de Papola desabrochando no meio da cinza cidade é o elo sur(real) que liga o perfume à natureza e nós ao perfume. Shu Qi estampa a propaganda em "paper" e Lika em vídeo.
A conexão perfumada: singulares, vibrantes e poéticos
The exotic and oriental beauty of Shu Qi and Lika Minamoto and the cool coloured advertisement of Flower by Kenzo with Papola flowers blooming in the middle of the gray city is the sur(rea) connection between the perfume and the nature and we and the perfume. Shu Qi is shown at paper ad and Lika in the video.
The fragrant connection: unique, vibrant and poetic.
Yves Saint Laurent Parisienne com/with Kate Moss
A conexão perfumada: singulares, vibrantes e poéticos
The exotic and oriental beauty of Shu Qi and Lika Minamoto and the cool coloured advertisement of Flower by Kenzo with Papola flowers blooming in the middle of the gray city is the sur(rea) connection between the perfume and the nature and we and the perfume. Shu Qi is shown at paper ad and Lika in the video.
The fragrant connection: unique, vibrant and poetic.
Yves Saint Laurent Parisienne com/with Kate Moss
A renomada e experiente top model Kate Moss, aclamada no mundo fashion e suas principais passarelas se entrega aos prazeres da rosa Parisenne de YSL, em um encenação de sensual deleite em uma misteriosa e instigante performance.
A conexão perfumada: sensuais, femininos e
evocativamente parisienses
The renowned and experienced top model Kate Moss, acclaimed in the fashion world and the main catwalks is surrendered by the YSL Parisienne rose in a delightful sensual simulation, in one mysterious and enticing performance.
The fragrant connection: sensual, feminine and
evocativelly Parisian
Idylle Guerlain com/ with Nora Amezeder
A francesa Nora Amezeder é beijada pela chuva perfumada de Zeus em uma propaganda mágica assim com o amoroso mito idílico.
A conexão perfumada: Angelicais, dóceis e surreais
A conexão perfumada: Angelicais, dóceis e surreais
The French Nora Amezeder is kissed by the fragrant rain from Zeus in one magic advertisement as the amourese idyllic myth.
The fragrant connection: Angelical, docile, surreal
The fragrant connection: Angelical, docile, surreal
Dolce E Gabbana Rose The One com/ with Scarlett Johansson
A blondie beauty da ultra sensual atriz Scarlett Johansson é exaltada com um mix da clássica beleza da Rosa e da contemporânea elegância da pub na propaganda, ambos ligados em uma delicada feminilidade.
A conexão perfumada: delicados, belos,
exuberantemente femininos
The blondie beauty of the super sensual actress Scarlett Johansson is exulted in the mix between the classic beauty of the Rose and the contemporaneous elegance of the pub in the advertisement, both connected in a delicate femininity.
The fragrant connection: gentle, gorgeous,
exuberancely feminine
Lancôme Hypnôse Senses com/with Daria Werbowy
A conexão perfumada: delicados, belos,
exuberantemente femininos
The blondie beauty of the super sensual actress Scarlett Johansson is exulted in the mix between the classic beauty of the Rose and the contemporaneous elegance of the pub in the advertisement, both connected in a delicate femininity.
The fragrant connection: gentle, gorgeous,
exuberancely feminine
Lancôme Hypnôse Senses com/with Daria Werbowy
A modelo Daria Werbowy tem a exata beleza hipnótica de Hypnôse, agora em versão mais delicada para despertar os sentidos. Na propaganda Daria está belamente sensual, escandalosamente envolvida por uma aura de natural beleza.
A conexão perfumada: Luminosas, belos,
naturalmente sensuais
The model Daria Werbowy has the right hypnotic beauty as Hypnôse, now in its version more delicate to awake the woman's senses. In the ad, Daria is beautifully sensual, escandalously enveloped by a aura of natural beauty.
The fragrant connection: luminous, beautiful,
naturally sensual
Hugo Boss Boss Orange com/with Sienna Miller
A conexão perfumada: Luminosas, belos,
naturalmente sensuais
The model Daria Werbowy has the right hypnotic beauty as Hypnôse, now in its version more delicate to awake the woman's senses. In the ad, Daria is beautifully sensual, escandalously enveloped by a aura of natural beauty.
The fragrant connection: luminous, beautiful,
naturally sensual
Hugo Boss Boss Orange com/with Sienna Miller
A natural beleza e simpatia de Sienna Miller na propaganda de Boss Orange tem um toque de criatividade, liberdade, espontaneidade e diversão com várias facetas da moderna mulher e sua feminilidade.
A conexão perfumada: dinâmicos, carismáticos e alegres
The natural beauty and appeal of Sienna Miller in Boss Orange Ad has a touch of creativeness, freedom, naturalness and fun with various facets of a modern woman and her femininity.
The fragrant connection: dynamic, charismatic and joyful
Cacharel Scarlett com/with Skye Scracke
Skye Scrake é jovem, delicada e encantadora e, na propaganda, é envolvida por uma aura de menina bem nascida, delicadamente sofisticada assim como o alegre Scarlett para garotas femininas e apaixonadas.
A conexão perfumada: Delicados, joviais e apaixonantes
Skye Scrake is young, delicate and enchanting and, in Scarlett's ad is involved by an aura of a well-born lady, delicately sophisticated as well as the joyful Scarlett for feminine and passionate girls.
The fragrant connection: Delicate, youthful and passionate
Helena Rubinstein Wanted com/ with Demi Moore
A conexão perfumada: Delicados, joviais e apaixonantes
Skye Scrake is young, delicate and enchanting and, in Scarlett's ad is involved by an aura of a well-born lady, delicately sophisticated as well as the joyful Scarlett for feminine and passionate girls.
The fragrant connection: Delicate, youthful and passionate
Helena Rubinstein Wanted com/ with Demi Moore
Demi Moore aparece linda e desejada protagonizando a pub do retorno perfumado de Helena Rubinstein com Wanted, um floral baseado em Magnólia.Após ser um sex symbol com filmes como Strip Tease e Proposta Indecente e de conquistar o garotão Ashton Kutcher, Demi Moore evoca a relação de desejo entre a mulher e o perfume.
A conexão perfumada: sensuais, femininos, desejáveis
Demi Moore appears beautiful and desired performing a pub in the fragrant return of Helena Rubinstein with Wanted, a floral based on Magnolias. After being a sex symbol with movies such as Strip Tease and Indecent Proposal and have the young Ashton Kutcher, Demi Moore evokes the relationship between the woman and her perfume.
The fragrant connection: sensual, feminine and desirable
A conexão perfumada: sensuais, femininos, desejáveis
Demi Moore appears beautiful and desired performing a pub in the fragrant return of Helena Rubinstein with Wanted, a floral based on Magnolias. After being a sex symbol with movies such as Strip Tease and Indecent Proposal and have the young Ashton Kutcher, Demi Moore evokes the relationship between the woman and her perfume.
The fragrant connection: sensual, feminine and desirable
Dior Eau de Savage com/with Alain Delon
Alain Delon, eternamente sensual e charmoso, o ícone emblemático para Eau Savage de Dior em uma propaganda minimalista e essencial, tão perfeita como este clássico refrescante da maison francesa.
A conexão perfumada: clássicos, icônicos e atemporais
Alain Delon, eternally sensual and charmous, the emblematic icon for Dior Eau Savage in one minimalist and essential advertisement, so perfect as this refreshing classic of the French Maison.
The fragrant connection: classic, iconic and timeless
Calvin Klein CK One 2009 com/with Jamie Burke
Jamie Burke, seu natural rock sexy appeal e sua maravilhosa voz na nova propaganda de CK One, cantando em uma performance cool repaginando o moderno clássico de Calvin Klein em uma aparição tão irresistível quanto Jamie.
A conexão perfumada: Cool casual, estilosamente versáteis,
naturalmente sem fronteiras
Jamie Burke, his natural rock sexy appeal and his wonderful voice in the new CK One ad in which he sings in one cool reinterpretation of the modern classic of Calvin Klein, in one so irresistible apparition as him.
The fragrant connection: Cool casual, stylishly versatile, naturally no-boundaries
Chanel Allure Homme Sport com/with Andrès Velencoso
O modelo Andrès Velencoso em Allure Homme Sport refresca lindamente os olhos femininos em uma propaganda cheia de frescor e sensualidade, charmosa como homens Chanel, de bom gosto, bonitos e bem sucedidos.
A conexão perfumada: naturalmente belos e de bom gosto
The model Andrès Velencoso in Allure Homme Sport beautifully refreshes the feminine glance with freshness and sensuality, delightfully as Chanel men, of good taste, handsome and successful.
The fragrant connection: naturally beautiful and good taste
Retrospectiva Perfumaria 2009/ Retrospective Perfumery 2009 by Cristiane Gonçalves for Perfume da Rosa Negra.
Perfume Advertisements Videos A courtesy of YouTube.
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