sábado, 24 de abril de 2010

Os finalistas do FIFI Awards 2010 / 2010 FIFI Awards Finalists





Em 10 de Junho no The Downtown Armory de Nova York, será realizada a grande finale do Fifi Awards, um evento que sempre une o staff top de empresas de fragrâncias, estilistas, celebridades e mídia de moda e beleza para comemorarem o  "Oscar da indústria de perfumes" , este ano com presença especial dos cantores Mary J Blige e USHER para alegrar a festa. Inicialmente, a Fragrance Foundation anunciou em seu site oficial os potenciais candidatos em um amplo "FIFI Ballot", a partir daí, há uma seleção de 10 semi-finalistas em cada categoria e, depois, a seleção final dos 5 finalistas também em cada categoria.


Esse ano, a campanha da premiação está vibrante, colorida e muito bem desenhada de uma forma bonita e prática. Nós, do Perfume da Rosa Negra, parabenizamos a The Fragrance Foundation pelo ótimo bom gosto em colorir a campanha sob o criativo título "one drop and you're there (uma gota e você está lá)", o que traz uma intimidade maior com a perfumaria e a vivacidade que ela traz à vida.



A partir de 28 de Abril, o público geral poderá participar com sua opinião durante a votação do consumidor. Abaixo a lista de finalistas em algumas categorias. A relação completa encontra-se no blog oficial do FIFI Awards 2010.E em breve, antes da premiação, nós aqui vamos fazer nossas apostas em quem deveria ganhar esses FIFIs, os nossos favoritos a 2010.


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In June, 10th at The Downtown Armory in New York will be held the grand finale of Fifi Awards, an event which will join the top staff of perfume companies, fashion designers, celebrities and fashion and beauty media to celebrate the   "Oscar of the perfume industry", this year, with special invitees as the singers Mary J Blige and USHER to enjoy the celebration. Initially, the Fragrance Foundation has announced in its official website the potential nominees in a wide "FIFI Ballot", then, there is a selection of 10 semi-finalists in each category and, after, the final selection of 5 nominees, also for each category.

This year, the awards ad campaign is vibrant, coloured and very well designed in a gorgeous and practical way. We, at Perfume da Rosa Negra, congratulate The Fragrance Foundation by the excellent good taste in coloring this campaign under the creative title "one drop and you're there", what brings a better intimacy with the perfumery and the vivid approach it comes into our lives.



From April 28th, the general consumer audience is gonna be able of participating during the consumer voting. Below the finalist list in some main categories. The complet list can be found at the official  FIFI Awards 2010. blog. Soon, before the award, we here are going to tell our readers which would be the deserving winners, our favorites for 2010 awards.

Women’s Luxe (sold in over 250 doors)



Crescent Row Collection:
laugh with me Lee Lee/something about Sofia/my place or yours Gina
Benefit Cosmetics
Flora by Gucci
P&G Prestige Products, Inc.
Lola Marc Jacobs
Coty Prestige
Very Hollywood Michael Kors Eau de Parfum
The Estée Lauder Companies Inc.
YSL Parisienne
YSL Beauté


Men's Luxe (sold in over 250 doors)


Ckfree Calvin Klein
Coty Prestige
D&G Fragrance Anthology
P&G Prestige Products, Inc.
Givenchy PLAY
Parfums Givenchy
Only the Brave
Diesel Fragrances, L’Oréal
Shiseido Zen for Men
Shiseido Cosmetics America
Tom Ford Grey Vetiver
The Estée Lauder Companies Inc.

Women’s Nouveau Niche (sold in 51 to 250 doors)



Bond No. 9 Astor Place
Bond No.9 New York
Eau Mega by Viktor & Rolf
L’Oréal USA
essence narciso rodriguez eau de parfum
Beauté Prestige International
Jo Malone Vanilla & Anise
The Estée Lauder Companies Inc.
L’Eau Ambrée by Prada
Puig USA, Inc.


Men’s Nouveau Niche (sold in 51 to 250 doors)


Black Fleece by Brooks Brothers Eau De Toilette
Inter Parfums USA
Bond No.9 Brooklyn
Bond No.9 New York
Bond No.9 Perfume
Bond No.9 New York
Collage by 3.1 Phillip Lim & Natalie Gracia-Cetto
Ende/Anfang by Damir Doma & Yann Vasnier
Solar Donkey Power by Henrik Vibskov & Louise Turner
Smell by Henry Holland & Stephen Nilsen
Nicoll 17 by Richard Nicoll & Rodrigo Flores Roux
Whiskey Caramélisé by Toga & Alexandra Kosinski
Six Scents Parfums Inc. 



 
Unique Boutique (Women’s and men's ; sold in 50 or fewer doors)



Baroque Pearl for Gump’s (women’s)
Through Smoke Creative
Guerlain La Petite Robe Noire (women’s)
Guerlain
Halston Man Eau de Toilette (men’s)
Elizabeth Arden
L’Oeuvre Noire Back to Black Aphrodisiac (unisex)
by Kilian
Tom Ford Private Blend White Suede (unisex/women’s)
The Estée Lauder Companies Inc.
Tuberose Trilogy (unisex)
Histoires de Parfums



 

Women's Popular Appeal (Sold in Drug & Chain Stores)


Avril Lavigne Black Star
P&G Prestige Products, Inc.
Faith Hill Parfums
Coty
Flirt! Flowerific Perfume Spray
The Estée Lauder Companies Inc.
Halle by Halle Berry
Coty
Mariah Carey Ultra Pink
Elizabeth Arden
Super Samba Woman
The Perfumer’s Workshop Int’l., Ltd. 


Men's Popular Appeal (Sold in Drug & Chain Stores)


Playboy
Coty
Seduction in Black
Antonio Banderas – Puig USA, Inc.
Super Samba Man
The Perfumer’s Workshop Int’l., Ltd.



Photo credits: Fragrance Foundation. Introduction text by Cristiane Gonçalves for Perfume da Rosa Negra. 

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